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Industrial Designers Tasked With Creating More ‘China Brands’
The long-term post-recession recovery of China’s manufacturing industries will be heavily reliant on the diversification of industrial design, according to a leading industrial body.
Zhu Tao, President of the China Industrial Design Association, said that factory closures and job losses caused by the slowdown of global demand over the past year are continuing to hurt the nation’s production heartlands.
As China seeks to diversify its economic base, Zhu added that industrial designers must seek new levels of creativity and adaptability to help promote China-made brands. ”Without our own design, we won’t have our own brands. Without our own brands, we won’t be independent in the world. Being an OEM [country] is no way out,” Zhu told state media.
The Chinese Ministry of Industry and Information Technology notes that China is currently the world’s largest producer of “more than 200 product types, including bicycles, batteries, furniture, shoes and TV sets,” but attention this week turned towards bespoke industrial design and developing China-made brands as Beijing hosted the 2009 Icograda World Design Congress. The event, founded in 1964, has become one of the world’s most important commercial design showcases, and the Beijing edition was expected to attract “more than 1,000 designers from about 100 nations,” according to the organisers.
This entry was posted on Monday, November 23rd, 2009 at 10:02 am and is filed under In the news, News commentary. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.