A television ad produced by a New York agency and being broadcast globally on CNN is aiming to refashion the global image of products manufactured in China. The “Made in China. Made with the world” ad campaign promotes the involvement of international companies and technologies in China’s manufacturing industries.
Among the goods promoted in the ad are an MP3 player, which is tag-lined: “Made in China with software from Silicon Valley,” a sexy dress that is branded: “Made in China with French designers,” while a refrigerator is marked ”Made in China with European styling”.
According to official government figures, more than half of China’s manufacturing exports “were made by foreign funded enterprises, and for high-tech products and electronic products the proportions were 83 per cent and 75 per cent respectively.” Chinese manufacturing output currently accounts for around 15 per cent of total global output.
The 30-second ad, which features only non-Chinese actors, was financed by four Chinese trade associations and China’s Ministry of Commerce.
[...] Originally posted here: China Launches Manufacturing Charm Offensive « China Works blog … [...]