Chinese sportswear manufacturer and retailer Li Ning, founded by a former Chinese Olympic gymnast, has continued its international expansion by announcing a sponsorship deal for Spanish Primera Liga football club Espanyol.
The four-year sponsorship deal with the Barcelona-based team, currently lying 15th in the Spanish league, was confirmed at a signing ceremony on February 26.
Li Ning already sponsors several international athletes, including NBA stars Shaquille O’ Neal, Berni Rodriguez and Baron Davis, and pole-vault world record holder Yelena Isinbayeva. It sponsors the Singapore national badminton team, and provides the apparel for the Spanish national basketball team. The company opened its first overseas sportswear store in Singapore in late 2009, and plans a global roll-out in the coming years.
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Chinese Sportswear Manufacturer Speeds Up Global Strategy
Chinese sportswear manufacturer and retailer Li Ning, founded by a former Chinese Olympic gymnast, has continued its international expansion by announcing a sponsorship deal for Spanish Primera Liga football club Espanyol.
The four-year sponsorship deal with the Barcelona-based team, currently lying 15th in the Spanish league, was confirmed at a signing ceremony on February 26.
Li Ning already sponsors several international athletes, including NBA stars Shaquille O’ Neal, Berni Rodriguez and Baron Davis, and pole-vault world record holder Yelena Isinbayeva. It sponsors the Singapore national badminton team, and provides the apparel for the Spanish national basketball team. The company opened its first overseas sportswear store in Singapore in late 2009, and plans a global roll-out in the coming years.
This entry was posted on Saturday, March 20th, 2010 at 8:08 am and is filed under News commentary. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.